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DIGIDAY+ MEMBER EXCLUSIVES
The ad industry is obsessed with AI — but what about its energy use and sustainability?
AI has dominated industry chatter. But one talking point remains noticeably absent: AI’s growing environmental footprint.
Google keeps cookies in Chrome
The winners and losers of Google’s third-party cookie reversal
Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.
At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.
Media
How iHeartMedia kept the tone and personality of its AI-translated podcasts
More than a year after iHeartMedia execs planned to debut a handful of AI-translated podcasts, those shows are finally seeing the light of day.
Creators turn to agentic AI to manage fan engagement
Creators are using AI agents to interact with their fans — and saving time and money as a result. However, marketers have some concerns.
Why Hearst built an AI voice assistant tool for Delish
What started as a weekend experiment is now a fully-fledged AI voice assistant on Hearst’s recipe site Delish, helping home cooks follow recipes hands-free.
Marketing
Cannes Briefing: Optimism in the margins
After a week defined by contradictions — lavish $10 million beachfront activations against a backdrop of economy anxiety, AI buzz alongside quiet budget cuts — the industry seemed to settle on an unexpected but familiar note: optimism.
Sprite’s heat-activated digital billboards suggest a future spot for OOH in the media mix
Brands like Arla and Sprite are investing in dynamic digital out-of-home work, due to its efficiency and proximity to purchase.
Digiday Podcast at Cannes: AI hype, data overload and other takeaways from Cannes Lions 2025
Marketers came to Cannes this year looking for answers. Here are three takeaways from PMG’s head of integrated media.
Future of TV
Future of TV Briefing: Upfront ad buyers debate the value of out-of-home viewership
This week’s Future of TV Briefing looks at the question of how TV and streaming audiences watching in a bar or other public place should be counted — and, more importantly, charged for — compared to people watching at home.
Future of TV Briefing: The upfront measurement currency changeover will prolong the market and affect how ads are priced
This week’s Future of TV Briefing looks at how the transition to Nielsen’s big data plus panel measurement currency is complicating price negotiations in this year’s TV and streaming ad upfront market.
Future of TV Briefing: A Q&A with Michelle Khare on why YouTube creators are contending for Emmys
This week’s Future of TV Briefing features an interview with YouTube creator Michelle Khare who has 5.1 million subscribers on YouTube and potentially someday soon an Emmy Award.
Media Buying
Omnicom wraps up its Cannes Lions presence with a YouTube livestream partnership
The partnership lets OMG clients target high-traffic live-streaming content, including sports, entertainment and shopping on YouTube.
Omnicom strikes partnerships with PayPal and X as its ‘live’ blitz at Cannes Lions continues
Omnicom’s partnerships aim to get clients closer to influencers and content that shows a higher propensity to spur consumers to purchase.
Disney adds Amazon to its DRAX partnership roster
The partnership means media buyers can use the industry’s third-largest DSP to buy on Disney’s real-time ad exchange.
Annual research reports
Podcasts
Research
The viral strategy developed by Netflix executives continues to shape talent management, but a balanced approach may yield better results
The viral strategy developed by Netflix executives continues to shape talent management, but a balanced approach may yield better results
Luxury brands like Parfums de Marly and Kilian dominated Instagram for the month of May, according to a new report from Mintoiro. The more polished aesthetic dominant on Instagram does not always translate well to TikTok’s more DIY appeal, however.
Luxury brands like Parfums de Marly and Kilian dominated Instagram for the month of May, according to a new report from Mintoiro. The more polished aesthetic dominant on Instagram does not always translate well to TikTok’s more DIY appeal, however.
AmplifyeP24 says its new science-backed supplement will help unlock high-protein products’ potential with better absorption.
AmplifyeP24 says its new science-backed supplement will help unlock high-protein products’ potential with better absorption.