DIGIDAY+ MEMBER EXCLUSIVES
Quotes from the quarter: What CEOs and CFOs are saying about the state of ad spend
At this stage even a rollback of tariffs might do more harm than good because what goes down could just as easily snap back up. The volatility itself has become the risk.
Google keeps cookies in Chrome
The winners and losers of Google’s third-party cookie reversal
Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.
At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.
Media
LinkedIn emerges as a serious player in the creator economy
The majority of brands currently spending on LinkedIn influencer marketing are B2B advertisers focused on business uses or professional development, such as Hubspot and Notion.
At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go
At the Possible conference, some asked how AI can be applied to ease the challenges advertisers face due to the fragmented digital landscape.
‘It’s dead’: Publisher confessions on the future of Google’s Privacy Sandbox
While no one is celebrating the slow fade of a product that once carried such well-meaning intent, there’s a quiet sense of relief that CPMs won’t fall off a cliff.
Marketing
Advertisers push to standardize real-time auctions in retail media
Marketers are pushing for more control in their retail media buys, asking for real-time bidding and programmatic pipes to be turned on.
WTF is Retrieval Augmented Generation for AI chatbots and large language models?
Companies can use RAG to provide chatbots with up-to-date information while controlling what information is made available to the large language models powering them.
Ad dollars stay the course on TikTok, ban or no ban
It’s nearly halfway through TikTok’s second 75-day ban extension, and marketers are still spending on the platform, according to Digiday research.
Future of TV
CMO Strategies: A guide to marketers’ success metrics for ad-supported streamers, including Netflix, Prime Video and Roku
In this report, we examine the success metrics advertisers consider when placing ads on streaming platforms and the challenges they face on those platforms.
Future of TV Briefing: How mid-sized advertisers may shape this year’s upfront market
This week’s Future of TV Briefing looks at how mid-sized advertisers may be less inclined to make upfront commitments this year — which could have the effect of pressing larger advertisers to commit.
Future of TV Briefing: CTV advertisers fail to reach 80% of households
This week’s Future of TV Briefing looks at a report from Innovid that seems to show CTV advertisers’ reach and frequency calibrations are out of whack.
Media Buying
Media Buying Briefing: Google’s CTV updates show how the DSP arms race is accelerating
Clients are tentatively looking at DV360 for their CTV buys, as it adds audience targeting across demos, interests and purchase intent signals at a household level.
What if Google isn’t forever? Marketers grapple with a platform in flux
There’s a quiet vibe shift rippling through marketing circles as the industry comes to terms with the epistemic hangover of its long entanglement with Google.
Ad Tech Briefing: Google’s Pmax updates suggest it might finally listen
Google bows to advertisers’ calls for transparency with its latest Pmax update.
Annual research reports
Podcasts
Research
HR departments can encourage healthier, more productive team members by encouraging they prioritize critical screenings.
HR departments can encourage healthier, more productive team members by encouraging they prioritize critical screenings.
Pop-ups are often circuses, designed to garner EMV and brag-worthy stats about just how long fans waited in line to take pictures with life-sized products. Merit’s first U.S. pop-up, however, is not meant to bait aspiring or actual influencers, according to Aila Morin, its CMO.
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Member ExclusiveResearch Briefing: Emerging designers dominate the Met Gala
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Member ExclusiveLuxury Briefing: The Met Gala's new ROI playbook
Pop-ups are often circuses, designed to garner EMV and brag-worthy stats about just how long fans waited in line to take pictures with life-sized products. Merit’s first U.S. pop-up, however, is not meant to bait aspiring or actual influencers, according to Aila Morin, its CMO.
On Tuesday, Uber announced a partnership with Family Dollar. The dollar-store chain will make products from more than 5,000 locations available for delivery through Uber Eats, but it’s just one example of delivery apps partnering more with dollar stores.
On Tuesday, Uber announced a partnership with Family Dollar. The dollar-store chain will make products from more than 5,000 locations available for delivery through Uber Eats, but it’s just one example of delivery apps partnering more with dollar stores.