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Agency Culture
New 4A’s CEO Justin Thomas-Copeland speaks out on hot button industry issues
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Marketing Briefing: Check in with marketers after the first 100 days of President Trump’s policies
Brands in Culture
Travel and tourism marketers are ‘keeping a pulse’ on declining visits, and tweaking messaging in a chaotic climate
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Marketing Briefing: Major marketers like Colgate-Palmolive, P&G note ‘pensive and anxious’ consumers during earnings
Navigating Economic Instability
Industry vets’ dos and don’ts to managing chaos when ‘attention is essentially on clearance’
The Confessions
Confessions of a media buyer on Google’s third-party cookie U-turn and how it helped a ‘largely lazy’ industry innovate
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Marketing Briefing: How the current chaos affects influencer marketing
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Marketing Briefing: ‘Expecting chaos’: With tariff uncertainty a new constant, marketers use Covid replanning muscle
The Confessions
Confessions of a senior creative on why advertising can’t let originality die
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Marketing Briefing: Marketers expect budgets to be cut this quarter as tariff consequences set in
The Confessions
‘People get too stuck on their job title’: Confessions of an agency-based creator on challenges of the creator economy
Brands in Culture
‘It’s become a personality brand now’: Why Tesla’s brand perception is in a tricky spot as sales slump
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Marketing Briefing: Why the topsy-turvy economic and cultural landscape led to decision ‘paralysis’ from marketers
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