Podcasts

WTF are JBPs and why do we use them in retail media, with Exverus Media’s Hillary Kupferberg
The Digiday Podcast breaks down the art of the JBP deal with Exverus Media’s Hillary Kupferberg.
April 29, 2025
The Digiday Podcast breaks down the art of the JBP deal with Exverus Media’s Hillary Kupferberg.