Data Regulation

What if Google isn’t forever? Marketers grapple with a platform in flux

There’s a quiet vibe shift rippling through marketing circles as the industry comes to terms with the epistemic hangover of its long entanglement with Google.

Related Coverage

• After years of uncertainty, Google says it won’t be ‘deprecating third-party cookies’ in Chrome
• Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers
• Google’s delays aside, why marketers can’t pause post-cookie planning