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Future of Measurement
Future of Measurement
‘A very, very strategic moment’: In conversations about 2022 ad deals, first-party data takes center stage for more publishers
December 9, 2021
Future of Measurement
‘The beginning of a trend’: Performance metrics begin creeping into different parts of publishers’ ad deals
November 22, 2021
Future of Measurement
A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers
September 30, 2021
Future of Measurement
Why some advertisers could be reluctant to get on board with Google’s modeled measurement train
September 28, 2021
Future of Measurement
A Spanish ad company wants to standardize OOH traffic metrics using satellites
July 20, 2021
Future of Measurement
‘The opportunity for attention’: Metrics firm Adelaide draws investment from bigwig media backers
July 16, 2021
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